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REDNOTE

Rednote brings life to mobile messaging conversations with music clips. It is a streaming audio solution allowing users to seamlessly drop three to six second snippets from popular songs directly into their texting conversations.

We were determined to understand the messaging behavior of Rednote’s target audience, teens who are early adopters of mobile messaging, and to organize audio content in a way so that it can be accessed at the speed of texting. We expanded on Rednote’s exciting concept through a detailed UX process including research, testing, prototyping, and design. Through this process, we identified the type and optimal duration of audio content, as well as an intuitive organizational system allowing users to access content in a fun and efficient manner.